case study
Urban League of Long Island
Here’s how we built a community-focused website for that drove impact for the nation’s largest historic civil rights and urban advocacy organization.
01. The Challenge
As an affiliate chapter of one of the 90+ Urban Leagues, the nation’s largest historic civil rights and urban advocacy organization, Urban League of Long Island was looking for a qualified web design firm that could meet its objectives.
Specifically, they were looking for a visually appealing website that effectively disseminated information about their ongoing work and increased the overall public awareness of their organization’s mission. As a local Long Island marketing agency, Blue Surge was proud to accept their challenge.
02. The Strategy
To meet their objectives, Blue Surge Marketing Agency worked to design a website that fit the needs of a nonprofit organization of their caliber. With the organization looking to engage with a younger audience, we implemented a mobile-first responsive design that worked on any device.
We also integrated an events features so that their members would be able to quickly register for upcoming community workshops, trainings, and networking events.
For organizational transparency, we added a staff page for members to include their biographies.
To encourage donations, we strategically placed donation buttons in the main menu and sidebar for easy navigation as a prominent call to action.
03. The Results
- Modern, sleek aesthetic
- SEO-Optimized
- Constant Contact lead capture integration
- Clean menu navigation
- Well designed blog
- Donation ready
- Membership ready
- Responsive design
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