case study

Urban League of Long Island

Here’s how we built a community-focused website for that drove impact for the nation’s largest historic civil rights and urban advocacy organization.

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01. The Challenge

As an affiliate chapter of one of the 90+ Urban Leagues, the nation’s largest historic civil rights and urban advocacy organization, Urban League of Long Island was looking for a qualified web design firm that could meet its objectives.

Specifically, they were looking for a visually appealing website that effectively disseminated information about their ongoing work and increased the overall public awareness of their organization’s mission. As a local Long Island marketing agency, Blue Surge was proud to accept their challenge.

Urban League of Long Island website completed by Blue Surge Marketing Agency

02. The Strategy

To meet their objectives, Blue Surge Marketing Agency worked to design a website that fit the needs of a nonprofit organization of their caliber. With the organization looking to engage with a younger audience, we implemented a mobile-first responsive design that worked on any device.

We also integrated an events features so that their members would be able to quickly register for upcoming community workshops, trainings, and networking events.

how blue surge marketing agency fixed the urban league of long island website
We modernized the Urban League of Long Island for the 21st century.

For organizational transparency, we added a staff page for members to include their biographies.

To encourage donations, we strategically placed donation buttons in the main menu and sidebar for easy navigation as a prominent call to action.

03. The Results

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