Why Should Use Influencer Marketing This Year?
With 47% of online shoppers using ad-blocking technology on their browsers, it is increasingly more difficult for companies to get their latest products in front of their core audience. But what if you could be connected to someone who was a figurehead in the community you are trying to reach? And that someone would be willing to promote your product at a low cost on their platform? That would mean getting your new product potentially in front of thousands of eyeballs. Enter influencer marketing.
Influencer marketing is the newest, biggest trend in digital marketing. According to a Tomoson study, it is the fastest growing acquisition channel. Influencer marketing is a type of marketing that relies on using individuals with leaders of different niches to drive a brand’s message to a larger market. Instead of creating marketing towards your consumers, influencers act as an intermediary where this message can be spread, sometimes virally.
Influencer marketing differs from the celebrity endorsement in which influencer marketing generally involves a digital platform versus a traditional platform, like a television ad or radio commercial.
Blue Surge Marketing Agency is well equipped to handle influencer marketing, particularly in retail industries.
Our services include:
An evaluation of your brand to see if influencer marketing is right for your brand.
Creating an effective campaign strategy designed to meet your objectives and within your budget.
Ensuring the campaign is delivered as promised.
Connecting you with several influencers that align with your target demographic.
Meaningful analytics and results.
Analytics and actions are two sides of the same coin. Unless you actively tweak and adjust to what the analytics are showing you, they are meaningless. We will provide a custom action plan for your business which will make sure you are getting more than enough return on investment to justify each campaign.
Our Blue Surge Marketing Agency experts will connect you to influencers and help create campaigns that match your objectives goals.
During and after your campaign, we measure various metrics to make sure you are reaching your target goals.
ROI for every $1 spent on influencer marketing.
YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality.
Daily user of Snapchat.
How It Works
84 percent of marketers plan on executing at least one influencer marketing campaign during the next 12 months.
47 percent of online shoppers use ad-blockers.