Does My Business Need Email Marketing?
That’s actually a great question to ask in your business. The simple answer is yes.
In 2017, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.
As a business owner and brand, it is crucial that you are effectively using email marketing to generate sales and cash flow in your small business.
Blue Surge Marketing Agency will work with your business and team members to make sure we are driving actionable goals that are aligned with your business objectives. You can be confident that we will:
Create unique email campaigns designed for your brand.
We get it, your business is unique. Studies show personalized emails have 29% higher unique open rates and 41% more unique click-through rates. Whether your business deals with selling dog collars or you offer interior design consulting services, we make sure your content is on point with the message you want to deliver. We want to provide as much value to your subscribers.
Design beautiful and professional newsletters.
Let’s make your first impression count. Consumers are more likely to open emails with enticing and catchy subject lines. Our content creation team will make sure the look and feel of your email campaigns are consistent with your branding. That includes a consistent look with your website, social channels and branded content.
Deliver timely campaigns.
Campaign timing and send frequency strongly influences both your company open and subscribe rates. Wouldn’t your customers appreciate a ‘Happy Birthday’ coupon on the week of their birthday? We can help you recapture sales by reminding customers what they’ve left behind in their cart and encourage them to complete their purchase. Even better, we will narrow down the best time to send your campaign for maximum engagement for your subscribers.
Help you grow your email newsletter list.
Numbers matter here. The more subscribers you can consistently reach, the more likely your business will be able to convert a consumer into a sale. We will work with your team to create unique ways to make sure you are getting email sign ups, from the first time they visit your website, to the point of sale. We’ll even give you effective strategies to grow your list whether you’re a storefront or operate online only.
88 percent of smartphone users actively check email on their phones.
72 percent of consumers prefer email as their source of business communication.
Email marketing generates a higher return on investment versus social media marketing. With that being said, unless you are measuring and analyzing your results, you won’t know what is working or not. Our team solves this by:
Providing comprehensive reporting.
We will provide to you accurate, detailed reports on each campaign we send on your behalf. You’ll see metrics like open rates, click-through rates, web traffic, and what times people were most likely to open your campaign. With our advanced metrics, you will be able to see the tangible results that are driving real sales to your business.
Executing better strategy.
Analytics and actions are two sides of the same coin. Unless you actively tweak and adjust to what the analytics are showing you, they are meaningless. We will provide a custom action plan for your business which will make sure you are getting more than enough return on investment to justify each campaign.
Chance that you will get a click-through from an email versus a tweet.
Number of hours employees spend working in their inbox each week, on average.
ROI for every $1 spent on email marketing.