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Client:

Misty Penwork

Date:

August 2018

Website:

View website

Task:

E-Commerce, Web Design, Content Marketing, Brand Development, Email Marketing, Graphic Design, Photography, Videography

Challenge

Tawana C., better known by her pen name, Misty Penwork, was a gifted writer from the Greater New York area. Misty had already successfully self-published four novels across two polar genres and had begun to build traction among her peers.

Misty turned to Blue Surge Marketing Agency with the intentions of overhauling her marketing strategy after having less than satisfactory results with another team. Misty wanted to be able to sell more books while ultimately being able to share her love of storytelling to readers nationwide.

Strategy

Our Creative Director, Jamal Smart shot interview-style videos that brought Misty's brand to life and let her readers get an insider's scoop about their favorite author. He also shot several different photoshoot series which aided in the process of infusing new energy into her social media accounts.

Our team also completely redesigned her website from a static, nonresponsive page to a dynamic, mobile-responsive portal where prospective buyers could shop new novels, sign up for her newsletter, and consume up-to-date content.