Paid Ad Management
We help you build awareness, get traffic, and drive sales.
As Google Ads Certified experts, we help you use the power of programmatic advertising to increase leads, sales and web traffic with budgets of any size.
Blue Surge Marketing Agency makes it easier for you to connect with the right people, at the right time, with the right message. We do this using paid channels on search engines, partner sites and social media. We manage ad campaigns for your organization on a wide range of platforms including:
- Google Search & Display Network
- Microsoft Advertising (formerly Bing Advertising)
- and more
Our Paid Advertising Services Include:
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Pay Per Click (PPC) Ads Pricing
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Google Ads & Facebook Set UpGet the best of both world's with these platforms. Includes Instagram.
Google Ads Account Creation
Ad Extension Creation
Keyword Research and Selection
Conversion Tracking Codes
Mobile, Desktop and Tablet Configuration
Call Tracking Set Up
Setup of Rule Based Bidding
Facebook Pixel Setup
Monthly Ad Management FeeDetailed ad account management at every level.
Ad Campaign Copywriting
Ad Copy Performance Testing
Ongoing Keyword Development and Tweaking
Dynamic Keyword Insertion into Ads
Google Analytics Integration & Goal Tracking
Strategic Bid Management
PPC Account Settings Monitoring
Monitoring Clicks, Conversions and Click Fraud Activity
Management of Rule Based Bidding
Tracked Web Lead Phone Calls
Negative Keyword Additions
Day Parting Improvements
Display Campaign Targeting
How It Works
We use automated bid strategies, powered by Google and Microsoft’s machine learning to create relevant ads that display to your core audience while they are searching. We focus on creating high quality ads, which means lower costs for you and improved advertising success.
Have changes in the algorithm forced you to reconsider an organic-only strategy? As Hubspot Certified experts in Social Media, we’ll create campaigns on the social platforms where your demographic resides.
We use our expertise to help you reach new and existing audiences across Google and Microsoft display networks. This means getting your ads in front of potentially millions of eyeballs.
Now that’s a massive audience.
We’re all about results. We translate your marketing objectives into measurable actions. Working with us means we’ll:
- Help you understand your data so you can make powerful insights
- Set up tracking correctly so we can effectively measure your conversions
- Choose the right attribution model for your business goals
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We hate spam too. We promise to only send good emails and protect your privacy.
Frequently Asked Questions
Pay per click.
If you don’t have an established brand or audience, it can be hard to say.
Paid ads cannot make up for bad market positioning, or lack of market-to-product fit.
We believe that marketing is the seasoning and the product is the dish. Digital advertising won’t fix the fundamental problems that customers may view your product as not that great.
While we have managed ads across several verticals, we most frequently work with clients in the e-commerce and nonprofit sectors.
We can run ads on both the Google and Microsoft Advertising Networks. We also can run ads on social media networks, including: Facebook, Instagram, Twitter and more.
While we don’t have mandatory minimums, we recommend starting with at least $500 – $1,000. The smaller your ad budget is, the less you will have available to run multiple campaigns on. This means you won’t have enough data to assess an ad campaign’s success (or failure). Between Google, Facebook, Instagram, LinkedIn, Bing, and more, several channels are available to run ads on.
If you don’t have enough ad spend to justify hiring Blue Surge to run your ad campaigns, consider joining our Consultation Program. One of our marketing experts can work with you to guide you on how to launch effective ad campaigns on a micro-budget.
Our pricing is based on an initial setup fee, an ongoing monthly management fee, and a percentage of ad spend.
Creative (i.e., the photo and video content in the ad) is quoted separately on a project basis.
The setup fee includes:
- Ads Account Creation
- Website / Landing Page Review
Keyword Research and Selection
- Ad Copywriting
- Ad Extension Creation
- Conversion Tracking Codes
- Mobile, Desktop and Tablet Configuration
- Call Tracking Set Up
To improve the success of your pay per click campaigns, we strongly recommend email marketing and having a robust landing page.
Even with a compelling ad creative or a conversion-worthy text ad, your sales are likely to fall short without a strong landing page. As a full-service agency, Blue Surge can bolster or redesign your landing pages so that they are optimized to convert leads into customers.
Customers are more likely to convert after they’ve become familiar with your brand over time versus seeing your ad once, which is why email has the highest ROI over any marketing channel.
You will always maintain full ownership rights and 24/7 access to your account.
It depends on your account.
Clients with larger ad spend budgets may often get more frequent account updates, but all clients receive updates at least monthly.
If you have a specific reporting schedule you’d like us to follow, let one of our representatives know during your initial consultation call and we will gladly oblige.
Updates via email are always available.
We’re ready when you are.
Set up a call on our calendar in just a few clicks to schedule your PPC marketing consultation with Blue Surge Marketing Agency.
Absolutely, please take a look at our case studies here.
Yes, we can audit your Google Ads account and share insight into your account’s performance. From there, we can help you assess what steps to take forward and how Blue Surge can help you further your goals using PPC.
There are none.
We believe in straight forward pricing and transparency. We’ll always err on the side of providing as much value to you. Even if that means more work on our end.
Find answers to commonly asked questions here.