How To Whitelist An Email Address In Gmail

Why Whitelisting Is Important

Email clients, including Gmail, Yahoo! Mail, Outlook, Thunderbird, etc. all have built-in spam protection to prevent spam. These features work great in theory, but occasionally, a spam email will get through to your inbox. Conversely, and more critical in this case, sometimes an over-eager email client will send an important email to your Spam folder. Not exactly a great way to start your day.

Whitelisting to the Rescue

The good news is, all email clients have tools you can use to “whitelist” emails, or force individual emails to ensure they never enter the Spam folder. Or better yet, to make sure they enter the Primary tab (Gmail users only). 

Each email client has slightly different instructions on how to whitelist, but generally, all involve using filters. This quick guide will cover Gmail use cases to guarantee you receive those critical emails from Blue Surge. We’ve also included links on how to whitelist via other email clients at the bottom of this page.

Instructions for Gmail:

1) Login to Gmail, click on the gear icon and select “Settings”:

2) Select “Filters and Blocked Addresses”:

3) Scroll past all your existing filters and select “Create a new filter”:

4) Add our email address ‘hello@thebluesurge.com’ (without the quotation marks) in the “From” field”. It should auto-populate if we’ve already sent emails to each other:

whitelisting emails from blue surge marketing agency using gmail

5) Check the “Never send to spam” box and click “Create Filter”. Our email address will now be whitelisted!

How to Whitelist Emails Using Other Email Clients

Whitelist Guide is an entire website dedicated to whitelisting. Visit their page for the most up to date instructions on how to whitelist an email address.

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