Frequently Asked Questions

Here at Blue Surge Marketing Agency, we understand that hiring the right marketing partner for your business can be a challenging task. Our goal is to make your satisfaction a priority every step of the way. Here are answers to the most commonly asked questions you may have. If you do not see your question here, please do not hesitate to contact us directly.

General Questions

What does Blue Surge Marketing Agency do?

We are a full service digital marketing agency. We offer a suite of digital services designed to promote your business including social media management, website design, email marketing, search engine optimization, pay-per-click advertising and more. Check out the full list of services here.

Do you offer traditional advertising as well?

No, we only operate in the digital marketing space. We believe in quality over quantity and would rather be experts in a few, key things than mediocre in many categories. So while you can entrust us with online services, we do not accept projects for print, television and radio advertising.

Will social media work for my business?

Yes. Social media is here to stay and just like with the Internet, businesses that do not adapt will not survive. Social media offers numerous benefits over traditional advertising such as enabling you to connect directly with potentially new and existing customers.  Learn more about our Social Media Management services here.

Why should I hire Blue Surge Marketing Agency versus in-house staff?

There are numerous reasons why hiring an agency is advantageous to hiring in-house staff but we’ll keep it simple:

  • We already have a collective team of digital marketing efforts
  • We have access to more resources and tools than one person
  • We can more flexibly adapt to your needs over time
  • It is more cost effective than paying for employee benefits, PTO, sick days, etc…

It is better to let the professional handle it. You and your staff are experts at what you do and we are the experts of digital marketing. The primary benefit of using a digital marketing agency is experience and resources. A digital marketing agency like Blue Surge has access to knowledge and resources that you may not. Call us for a free, no obligation evaluation.

If I have a marketing team already who does some things, can I still hire you?

Yes, there are cases where it may be ideal or appropriate for someone on your staff to handle certain tasks that you deem fit. Consider us as a powerful extension of the team you already have in place.

Content Marketing

What is content marketing?

Content marketing is the form of marketing where original content and media is created and shared in order to promote your business. The content can take on different forms such as social media posts, videos, photographs, blog articles, podcasts, press releases, interactive media, and more.

What social media platforms do you work with?

We use both major social media platforms like Facebook, Instagram, Twitter, Google+, YouTube, LinkedIn and Pinterest as well as staying current with emerging platforms.

Does Blue Surge create the content for the website?

We will work with you to determine the best content for your website. This includes copy (text), images and video as well as your brand fonts, colors, etc. If you’re a new business or if you don’t have any existing content, we will provide this part for you.

How can Blue Surge create content if they have not worked in that type of business or industry before?

Our team is composed of talented, content marketers who have a wide breadth of knowledge in many fields because of working with so many different types of businesses. Even so, we spend a great deal of time doing research on your industry and type of business using a variety of tools. Your input whenever possible is always beneficial as only you have the insider knowledge about how your business does what it does.

If feasible, we can schedule a visit your business or office to get an organic feel of how things operate. This provides us with valuable insight that can’t be measured over the phone or email.

How do you manage your PPC campaigns?

Once we have performed thorough Keyword Research to identify your most profitable keywords we will make daily adjustments to your campaign. These changes include (but are not limited to) adding additional keywords, excluding negative keywords that won’t convert, refine landing pages, ad schedule and demographic targeting.

Relationship: How’s This Actually Going to Work?

How often can I expect to be in contacted with Blue Surge?

We schedule monthly meetings over phone, video conferencing and face-to-face, to discuss performance and strategy. Clients in our Enterprise plan have the added bonus of Priority Support throughout the week. Our team will have regular contact with you throughout the month over phone and email. Moreover, we are always at the end of the phone or email if you need anything!

What if my business is out of state?

While our office is in New York, we offer the full suite of our services to our clients out of state.

What is the onboarding process for me as a new client?
  1. You or Blue Surge will reach out to discuss challenges you business face and how we can provide a solution.
  2. One of our Account Managers will meet with you in person or virtually to further discuss working together.
  3. Blue Surge will deliver a proposal, examples of past work, project plan and deliverables, including costs.
  4. You, as the client will make a decision.
  5. Contract is drawn up & signed by both parties.
  6. Project begins.

Website

Do you build WordPress websites?

Yes! Our team is certified and experienced in building websites in the WordPress platform. In fact, the majority of website projects we produce are built for WordPress. We also can install and setup WordPress for our clients.

If I have a website already, can you redo it?

Yes, we offer full website redesigns. If you website was designed by another agency, is lacking features, or was built on a weak platform, we can bring it up to par and modernize it to assist your business in recapturing those essential leads.

What happens if my website goes down?

We provide a 99.99% uptime guarantee for our servers. This means that your website stays up. We work hard to maintain redundancies because no one likes website downtime. You can sleep easier knowing that we are watching over the server.

Can you make me an online e-commerce store?

Yes, we love shopping carts! In fact, we love helping you make money. Our team is experienced with building both custom e-commerce platforms, and integrating existing e-commerce platforms. Let’s talk!

Who maintains the website after it is complete? – Can I update it myself?

Blue Surge offers our clients one month free of budget friendly monthly website maintenance. We can also train you to make some changes on your site if you prefer to maintain and update it yourself.

Will I be able to track traffic to my site and what people do while they are on it?

Yes, we will set up your website with Google Analytics so you will be able to track where your traffic is coming from, as well as view detailed information about the activity taking place.

Cost, Contracts & Commitments

Will I be locked into a long-term contract or commitment?

No, we do not have contracts. We believe in earning your money on a month-to-month basis. There are no surprise, hidden or cancellation fees.

With the above being said, we highly recommend a minimum commitment of six months. Services like social media management and search engine optimization require time for meaningful results to appear and jumping from agency to agency will not make the process any faster and can in fact hurt your efforts.

The good news is that we are glad to offer clients who love our work a 20% discount when they commit to us on an annual basis.

How do you come up with your pricing?

As digital marketing is a relatively new channel in the marketing space that is finally be recognized as a significant player, the costs to host, create, and produce quality content will naturally rise over time. We believe our prices are competitive and much more cost effective over hiring an in house employee who you would be responsible to pay overtime, health benefits, vacation time, etc.

Additionally, other agencies will outsource your work to overseas mills where they plagiarize and rehash content. Our price structure allows us to create the high quality, original content that generates more revenue over recycled material and is not subject to penalization by algorithms.

Is there a minimum starting price/budget?

As a flexible agency, we can handle budgets both large and small. We understand your business is unique so and we can work with you to discuss a personalized quote based off your needs, budget and end goals. Fortunately, we do offer packages that may be a great starting point for deciding what services you would like from us. You get back what you put in, so if you cannot afford a monthly marketing budget, we can advise you on your options.

Do I have to pay anything else?

Clients are responsible for paying their balance as well as any costs for hosting, domains, plugins and other digital tools will be added to your proposal. Clients are also responsible for the cost of paid media such as Google AdWords and Facebook ad spend.

Do you require a deposit to begin to work?

For one-time projects, we generally ask for a 35-50% upfront deposit to begin services. One of our staff will be able to discuss.

Performance: Measurement, Results and ROI

How quickly will my business start seeing results?

Sometimes immediately. The first three months are all about developing the digital strategy and laying the foundations for a successful long-term project. After this period, you should start to see a steady surge in online awareness and improvements in your key metrics and goals.

How often will results be reported?

We provide monthly performance reports that include all the key metrics that matter to your business. Your Account Manager will review the report with you, explaining the data and the work we have completed on your behalf. Clients on the Enterprise plan may opt-in for a biweekly PDF report, if desired.

What results can Blue Surge guarantee?

Now this is a trick question. We are proud to be excellent service providers who empower small businesses to compete in the digital era. Unfortunately, like all other agencies, we can never guarantee results. Any agency that says that can are misleading you. The major players in the digital space like Google and Facebook have the final say in how their algorithm operates, which has a dramatic effect on results and campaign impact.

With that said, we do our best to legally operate within the guidelines set forth by these powerful and unpredictable companies. Digital marketing is always changing and we strive to proactively stay up to date with best industry practices.

Our proven track record in transforming and empowering our client’s businesses has built us a loyal base. We are happy to provide any potential clients with references from our existing clients who can vouch for our work.

Will Blue Surge share what is being done on the website and the reasons why?

Yes, we believe in operating with full transparency with our clients and will take the time to explain what changes need to be made and why.