Frequently Asked Questions

Find quick answers to quick questions, all in one place. Need more help? Send us an email hello@thebluesurge.com.

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    General Questions

    Blue Surge Marketing Agency is a full-service, website design, and digital marketing agency. We offer a suite of digital services designed to promote your business, including:

    • lead generation,
    • social media management,
    • website design,
    • email marketing,
    • search engine optimization,
    • pay-per-click advertising,
    • and more.

    Check out the full list of services here.

    There are numerous reasons why hiring an agency is advantageous to hiring in-house staff but we’ll keep it simple:

    • We already have a collective team of digital marketing efforts
    • We have access to more resources and tools than one person
    • We can more flexibly adapt to your needs over time
    • It is more cost effective than paying for employee benefits, PTO, sick days, etc…

    It is better to let the professional handle it. You and your staff are experts at what you do and we are the experts of digital marketing. The primary benefit of using a digital marketing agency is experience and resources. A digital marketing agency like Blue Surge has access to knowledge and resources that you may not. Call us for a free, no obligation evaluation. 

    No, we only operate in the digital marketing space. We believe in quality over quantity and would rather be experts in a few, key things than mediocre in many categories. So while you can entrust us with online services, we do not accept projects for print, television and radio advertising.

    Yes. We are Google Ads Certified in Search, Display, Video and Shopping.

    We are also Hubspot Certified in Social Media and Email Marketing.


    No. We do not outsource our client projects. All work is done in-house by a professional member of our team, all of whom are held accountable for completing their assignments themselves.

    Our top priority is your satisfaction. Therefore, we do all we can to make sure your project is managed seamlessly.

    Depending on the scope of work, a digital marketing campaign can take anywhere from a few weeks or become an ongoing project. While we do all the heavy lifting, your input is an essential function in the process. Before any work begins, we will establish expectations. Our No. 1 priority is meeting your target goals with a robust digital marketing or website presence you are proud to call your own.

    At the beginning of every project, you will be assigned a Lead Project Manager, who is responsible for coordinating with you.

    Yes. Social media is here to stay and just like with the Internet, businesses that do not adapt will not survive. Social media offers numerous benefits over traditional advertising such as enabling you to connect directly with potentially new and existing customers.  Learn more about our Social Media Management services here.

    Costs, Contracts & Commitments

    Our general rate for most projects is $150/hour. Blue Surge Marketing Agency uses blended rates like the majority of similarly-sized agencies to calculate pricing for most projects. We find this helps our clients versus per hourly pricing per team member. (For example, you may get the services of a $50 an hour graphic designer or proofreader right alongside a $250 per hour global strategists, but you’re going to pay a blended rate for both of $150.)

    As a flexible agency, we can handle budgets both large and small. We understand your business is unique so and we can work with you to discuss a personalized quote based off your needs, budget and end goals. Fortunately, we do offer packages that may be a great starting point for deciding what services you would like from us. You get back what you put in, so if you cannot afford a monthly marketing budget, we can advise you on your options.

    As digital marketing is a relatively new channel in the marketing space that is finally be recognized as a significant player, the costs to host, create, and produce quality content will naturally rise over time. We believe our prices are competitive and much more cost effective over hiring an in house employee who you would be responsible to pay overtime, health benefits, vacation time, etc.

    Additionally, other agencies will outsource your work to overseas mills where they plagiarize and rehash content. Our price structure allows us to create the high quality, original content that generates more revenue over recycled material and is not subject to penalization by algorithms.

    Most projects require a 60% upfront deposit to begin work.

    No, we do not have contracts. We believe in earning your money on a month-to-month basis. There are no surprises, hidden, or cancellation fees.

    With that being said, we highly recommend a minimum commitment of six months for certain services. Services like social media management and search engine optimization require time for meaningful results to appear and to jump from agency to agency will not make the process any faster, and can hurt your efforts.

    Clients are responsible for paying their balance and for covering the costs of any extraneous fees, tools and features exclusive to your project including but not limited to:

    • advertising dollars (i.e., Google Ads and Facebook ad spend)
    • domains fees
    • hosting fees
    • website themes
    • plugins
    • apps
    • recurring subscriptions
    • payment processing gateway fees
    • and other digital tools relevant to your project.

    Yes, we offer subsidized pricing for nonprofit organizations. Please contact someone from our team to learn more.

    In order to create a transparent work relationship, we have outlined as requested what is considered billable and non-billable.

    Billable tasks include:

    • Deliverables
    • Research
    • Revisions
    • Travel costs
    • Support after project completion unless included in package

    Non-billable tasks include:

    • Proposal writing (and any revisions thereafter)
    • Client research
    • Invoicing and administrative tasks
    • Internal company meetings
    • Employee development and training
    • Correspondence via email, video chat or phone while the project is being completed
    • File management

    You agree to pay our initial (1st) invoice upon receipt which will act as a deposit for the project. Every invoice after that will have 15 day payment terms. In the event payment is not made within 15 days, Blue Surge Marketing Agency will charge a late payment fee of 1% per month on any overdue and unpaid balance not in dispute, to cover the manpower, interest, and other costs Blue Surge Marketing Agency pays for carrying overdue invoices from your company. In addition, Blue Surge Marketing Agency reserves the right to stop work until payment is received which can result in project delays.

    In the event that we incur legal fees, costs and disbursements in an effort to collect our invoices, in addition to interest on the unpaid balance, you agree to reimburse us for these expenses.

    Requests above and beyond those listed in the budget may be considered out-of-scope and an amendment to the budget will be recommended.

    Performance: Measurement, Results and ROI

    We provide monthly performance reports that include all the key metrics that matter to your business. Your Account Manager will review the report with you, explaining the data and the work we have completed on your behalf. Clients on the Enterprise plan may opt-in for a biweekly PDF report, if desired.

    Yes, we believe in operating with full transparency with our clients and will take the time to explain what changes need to be made and why.

    Now this is a trick question. We are proud to be excellent service providers who empower small businesses to compete in the digital era. Unfortunately, like all other agencies, we can never guarantee results. Any agency that says that can are misleading you. The major players in the digital space like Google and Facebook have the final say in how their algorithm operates, which has a dramatic effect on results and campaign impact.

    With that said, we do our best to legally operate within the guidelines set forth by these powerful and unpredictable companies. Digital marketing is always changing and we strive to proactively stay up to date with best industry practices.

    Our proven track record in transforming and empowering our client’s businesses has built us a loyal base. We are happy to provide any potential clients with references from our existing clients who can vouch for our work.

    Sometimes immediately. The first three months are all about developing the digital strategy and laying the foundations for a successful long-term project. After this period, you should start to see a steady surge in online awareness and improvements in your key metrics and goals.

    Our job boils down to two key elements: telling a great story and reporting data. These elements align with our goal to give you a positive return on your investment during your digital marketing campaign. While some digital marketing metrics are universal, there are also platform-specific metrics that are important for your business. This is relevant because some data is calculated differently depending on the platform we’re using.

    It’s impossible to know for sure whether you’re making the right business decisions unless you measure your performance through KPIs (key performance indicators) and metrics. Blue Surge Marketing Agency will help you understand your core KPIs to help you adapt your campaigns to suit your goals and audience. We make it our job to present and interpret this data for you in an easily digestible and visual way, so you know exactly what’s working or what needs to be optimized. Depending on your package, you may receive a monthly PDF report with this information.

    The Client Experience

    We schedule monthly meetings over phone, video conferencing and face-to-face, to discuss performance and strategy. Clients in our Enterprise plan have the added bonus of Priority Support throughout the week. Our team will have regular contact with you throughout the month over phone and email. Moreover, we are always at the end of the phone or email if you need anything!

    While our office is in New York, we offer the full suite of our services to our clients out of state.

    1. You or Blue Surge will reach out to discuss challenges you business face and how we can provide a solution.
    2. One of our Account Managers will meet with you in person or virtually to further discuss working together.
    3. Blue Surge will deliver a proposal, examples of past work, project plan and deliverables, including costs.
    4. You, as the client will make a decision.
    5. Contract is drawn up & signed by both parties.
    6. Project begins.

    At Blue Surge, we believe excellent communication is the bridge between confusion and clarity. As a professional organization, we understand the importance of open, clear, and transparent communication is everything when it comes to working with our clients. We strive to make it as simple as possible, and establish clear channels that allow us to share information, get updates and keep track of what’s going on.

    Blue Surge Marketing Agency uses a transparent process to communicate status updates on projects. Based on your preferences, we may send weekly email update reports that include details on where the project is and what milestones have been reached. We also include screenshots of work that is ready to be shared or needs to be approved. The purpose of our project status report is to track progress and provide clarity on potential issues. It is made of the following components:

    1. Task Reports
      1. What’s been accomplished
      2. What’s happening right now
      3. What’s coming up
    2. Issues, Risks and Change Requests
      1. Current issues status
      2. Open risks
      3. Change requests
    3. Milestones & Deliverables
      1. Milestones completed
      2. Projected start/finish dates

    You may also be provided with a personalized Google Drive folder where we will share documents, photos and data that only you will have access to.

     

    You have the right to modify, reject, cancel or stop any and all plans or work in process. However, you agree to reimburse us for all costs and expenses we incurred prior to your change in instructions, and which relate to non-cancellable commitments, and to defend, indemnify and hold us harmless for any liability relating to such action. We agree to use our best efforts to minimize such costs and expenses.

    You guarantee that all elements of text, images, or other artwork you provide are either owned by your good selves, or that you have permission to use them.

    You shall also be responsible for the accuracy, completeness and propriety of information concerning your products and services which you furnish to us verbally or in writing in connection with the performance of this Agreement.

    Blue Surge Marketing Agency acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by Blue Surge Marketing Agency on behalf of your company or disclosed by your company to Blue Surge Marketing Agency. 

    Website Design

    Our team is adept at building websites on multiple platforms including: Shopify and WordPress.

    Yes! Our team is certified and experienced in building websites in the WordPress platform. In fact, the majority of website projects we produce are built for WordPress. We also can install and setup WordPress for our clients.

    Yes, we will set up your website with Google Analytics so you will be able to track where your traffic is coming from, as well as view detailed information about the activity taking place.

    We provide a 99.99% uptime guarantee for our servers. This means that your website stays up. We work hard to maintain redundancies because no one likes website downtime. You can sleep easier knowing that we are watching over the server.

    Yes, we offer full website redesigns. If you website was designed by another agency, is lacking features, or was built on a weak platform, we can bring it up to par and modernize it to assist your business in recapturing those essential leads.

    Yes, we love shopping carts! In fact, we love helping you make money. Our team is experienced with building both custom e-commerce platforms, and integrating existing e-commerce platforms. Let’s talk!

    Blue Surge offers up to 3 months of month free of budget friendly monthly website maintenance. We can also train you to make some changes on your site if you prefer to maintain and update it yourself. Ask us about our website maintenance packages.

     

    Yes, we offer hosting. See our available plans here.

    Yes, we offer custom website content update packages. Pricing starts as low at $59/month. Please contact us so we can learn how frequently you will need updates.  

    Yes, we can add videos to your website. We recommend uploading your videos to either Vimeo or YouTube first. From there, we can embed the share link on the pages you want.

    Yes, you are able to.

    Yes, we build most of our WordPress websites using Elementor. It is a drag-and-drop page builder that allows clients with basic technical proficiency to make changes independently. All websites designed by Blue Surge come with 90 days of training and support, where we can teach your staff how to manage the site and keep it up to date.

     

    Yes. For websites with associated maintenance or service plans, troubleshooting generally incurs no charge. For sites that need maintenance or troubleshooting after 30 days, our service fee is billed at $150/hour.

    For websites within the 30-day support window, we offer training over the phone and via email.

    You’ll also provide access to our Client Portal, and Resources page, which includes helpful tutorials and training videos that’ll make you feel confident navigating your site.

    Need even more personalized training?  We offer in-person website training meetings for an additional fee.

    Miscellaneous

    We use both major social media platforms like Facebook, Instagram, Twitter, Google+, YouTube, LinkedIn and Pinterest as well as staying current with emerging platforms.

    We will work with you to determine the best content for your website. This includes copy (text), images and video as well as your brand fonts, colors, etc. If you’re a new business or if you don’t have any existing content, we will provide this part for you.

    Once we have performed thorough Keyword Research to identify your most profitable keywords we will make daily adjustments to your campaign. These changes include (but are not limited to) adding additional keywords, excluding negative keywords that won’t convert, refine landing pages, ad schedule and demographic targeting.

    Our team is composed of talented, content marketers who have a wide breadth of knowledge in many fields because of working with so many different types of businesses. Even so, we spend a great deal of time doing research on your industry and type of business using a variety of tools. Your input whenever possible is always beneficial as only you have the insider knowledge about how your business does what it does.

    If feasible, we can schedule a visit your business or office to get an organic feel of how things operate. This provides us with valuable insight that can’t be measured over the phone or email.

    PPC Services

    We can run ads on both the Google and Microsoft Advertising Networks. We also can run ads on social media networks, including: Facebook, Instagram, Twitter and more.

    Our pricing is based on a percentage of your ad spend, plus an initial setup and monthly management fee.

    If you don’t have an established brand or audience, it can be hard to say.

    Paid ads cannot make up for bad market positioning, or lack of market-to-product fit.

    We believe that marketing is the seasoning and the product is the dish. Digital advertising won’t fix the fundamental problems that customers may view your product as not that great.

    The setup fee includes:

    • Ads Account Creation
    • Website / Landing Page Review
      Keyword Research and Selection
    • Ad Copywriting
    • Ad Extension Creation
    • Conversion Tracking Codes
    • Mobile, Desktop and Tablet Configuration
    • Call Tracking Set Up

    Question not answered here?

    Send us a message and someone from our team will be in touch.
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