Why We Should Support Black Owned Businesses: The Power of Choice

Black Owned Businesses

Supporting black owned businesses is not just a good idea. It’s a win-win for everyone. These enterprises often face systemic challenges that hinder their growth and success. But when we buy from them and use their services, we’re helping them thrive financially and taking a stand against systemic racism. 

Based on a report by the National Bureau of Economic Research, providing more support for black owned businesses could potentially contribute to a meaningful decrease in the racial wealth gap. This is crucial in our journey toward achieving economic equity and dismantling systemic racism.

Moreover, these businesses often offer unique products, services, and perspectives that enrich our communities and diversify our consumer choices. So, in this blog, we’ll discuss why it’s essential to back these businesses and introduce you to some fantastic ones that deserve your support.

The Benefits of Supporting Black Owned Businesses:

Supporting black owned businesses isn’t just a gesture of solidarity. It’s an investment in more robust economies and more vibrant communities. We inject life into local economies when we spend our dollars at these establishments. The multiplier effect creates jobs, generates income, and fosters economic stability within these neighborhoods. However, black owned businesses often face uphill battles due to systemic barriers such as limited access to capital, discriminatory lending practices, and unequal opportunities. We help level the playing field and promote economic justice by consciously supporting them. This, in turn, encourages entrepreneurship, innovation, and diversity within industries.

Moreover, thriving black owned businesses act as role models and mentors, inspiring future generations to pursue their entrepreneurial dreams. They also create safe spaces for dialogue, fostering understanding and unity among diverse communities. By supporting these businesses, we strengthen the local economy and contribute to the broader goals of social justice and inclusivity. It’s a win for everyone.

Steps to Starting a Black Owned Business:

Starting a black owned business is an exciting journey that can positively change your life and your community. Here’s a step-by-step guide to help you get started, along with insights into the unique challenges and opportunities you might encounter along the way:

Identify Your Passion and Niche:

Begin by pinpointing your passion and the niche you want to serve. Consider your talent, skill set, interests, and the needs of your community.

Market Research and Business Plan:

Research your target market and competition thoroughly. Make a solid business plan that aligns with your goals, strategies, and financial projections.

Legal Structure and Registration:

Choose a legal structure for your business (e.g., sole proprietorship, L.L.C., corporation) and register it with the appropriate government authorities.


Secure funding through personal savings, loans, grants, or investors. Explore resources tailored to black entrepreneurs, such as minority business grants and programs.

Business Name and Branding:

Select a memorable business name and create a compelling brand identity. This includes designing a logo, website, and marketing materials.

Permits and Licenses:

Obtain local authorization to conduct business legally.

Build a Strong Team:

Hire skilled employees who share your vision and can help your business grow.

Marketing and Promotion:

Create an advertising approach that is tailored to your target demographic. Utilize social media, networking, and partnerships to increase visibility.

Financial Management:

Implement sound financial practices, including budgeting, accounting, and tax compliance.

Community Engagement:

Engage with your community, and consider giving back through mentorship, sponsorships, or partnerships with local organizations.

Black Owned Businesses You Should Know About:


Instagram Handle: @beyond8_ 

Creating immersive event experiences across industries, BEYOND 8 partners with big names like Nike and Gucci to push creative boundaries, leaving unforgettable impressions.

Narratent Digital Marketing 

Instagram Handle: @narratentllc

Elevating online presence through storytelling, Narratent offers SEO, web design, and brand strategy services, making memorable digital impacts.

K.I.M. Media, L.L.C.

Twitter Handle: @KIMMediaLLC

Renowned for marketing, branding, and event management, K.I.M. collaborates with global giants like Coca-Cola and MontBlanc, creating extraordinary experiences.

Andrew Roby Events

Instagram Handle: @andrewrobyevents

With a 13-year track record, Andrew Roby Events excels in corporate functions, weddings, and events in the D.C. area.

Carol H. Williams Advertising

Instagram Handle: @carolhwilliamsadv

Founded by Carol H. Williams, this agency is known for innovative campaigns and her distinction as the first African-American woman to lead a major agency.

Events by Andre Wells

Instagram Handle: @eventsandrewells

Andre Wells crafts extraordinary events in D.C. with storytelling and design, serving clients like Disney, AT&T, and NBC Universal.

Pop’N Creative

Instagram Handle: @popncreative

Leveraging storytelling, Pop’N Creative designs inspiring events for brands like Freeform and Aspire, ensuring future success.

T.C. Creatives

Instagram Handle: @tc_creatives

Experts in connecting with black consumers, T.C. Creatives offers social media marketing, website design, and media production services.

The Vanity Group

Instagram Handle: @thevanitygroup

Karleen Roy’s team orchestrates launch events and receptions for global clients like Nike and L’Oreal, delivering exceptional experiences.

The Blue Surge

Instagram Handle: @thebluesurge

Specializing in lead generation and digital strategy, Blue Surge is your strategic partner for online success at a fraction of the cost.

How to Find and Support Black Owned Businesses:

Finding and supporting black owned businesses is a powerful way to promote diversity and economic equality. Explore online directories and apps like “We Buy Black” or “Official Black Wall Street” to discover businesses in your area. Attend local events, farmers’ markets, or pop-up shops to connect with entrepreneurs. Additionally, spread the word through social media, reviews, and recommendations. By consciously supporting these businesses, we contribute to a more equitable business environment and create opportunities for underrepresented entrepreneurs to thrive, fostering a more prosperous and inclusive marketplace.

Black Owned Businesses in Long Island: 

Black owned businesses contribute significantly to the economic and cultural landscape of Long Island, New York. Here are some notable Black owned companies in Long Island:

  1. African American Museum of Nassau County: Located in Hempstead, this museum celebrates African Americans’ rich history and contributions in the region.
  2. Simply Divine Barbershop: A popular barbershop in Hempstead known for its skilled barbers and welcoming atmosphere.
  3. Sweetie’s Jamaican Restaurant: Located in Freeport, this restaurant offers delicious Jamaican cuisine, including jerk chicken, oxtail, and patties.
  4. The Little Soap Shop: This Black owned business in Huntington specializes in handmade soaps, lotions, and skincare products.
  5. Cafe on the Green: Situated in Roosevelt, this restaurant offers a diverse menu with Caribbean and American dishes and a beautiful golf course view.
  6. J and M Soul Food: A soul food restaurant in Freeport known for its mouthwatering fried chicken, collard greens, and macaroni and cheese.
  7. Roots Bistro Gourmand: Located in West Islip, this restaurant offers a fusion of Caribbean and French cuisine, providing a unique dining experience.
  8. La Fleur Barbershop: A well-known barbershop in Westbury offering top-notch grooming services for men.
  9. Island Exclusive Boutique: A clothing store in Hempstead that features a curated selection of trendy fashion items.
  10. Love Jones Cafe: A cozy cafe in Baldwin that serves coffee, tea, and light bites, along with a warm and inviting ambiance.
  11. Blue Surge: A compassionate digital marketing agency located in Long Island. Their main focus is to assist businesses in enhancing their online presence and marketing strategies, ultimately benefiting the local community. They take pride in offering valuable services that cater to the unique needs of clients.

These wonderful Black Owned businesses positively impact the local economy and bring a wide range of diverse and special products and services that truly enhance and uplift the Long Island community. Embracing and uplifting Black-owned businesses in Long Island is a beautiful way to foster inclusivity and promote economic equity in our beloved region.

Challenges and Opportunities for Black Owned Businesses:

Access to Capital: 

Black entrepreneurs often face challenges in securing funding due to systemic bias. Seek out financial institutions and programs specifically aimed at supporting minority-owned businesses.

Community Engagement: 

Leveraging your connection to the community can be a strength. Engage with local organizations, collaborate with other businesses, and participate in community events.

Diversity Advantage: 

Embrace the unique perspective and cultural insights of being a black owned business. This can set you apart and attract a diverse customer base.


Seek out mentors with experience in entrepreneurship and understand the challenges black owned businesses face. Mentorship can provide guidance and open doors to opportunities.

Case Studies: Successful Black Owned Businesses

“The Talk” by Procter & Gamble and Egami Consulting Group

This powerful campaign addressed African-American families’ conversations with their children about racial bias. It featured a video depicting generations of black parents discussing these issues.

“The Talk” sparked critical conversations about race in America, earning widespread media coverage and millions of views. It showcased the ability of black owned agencies to address pressing social issues through marketing.

“Melanin Squad” by SheaMoisture and True Agency

SheaMoisture partnered with True Agency to celebrate natural hair and beauty. They created a campaign featuring women with various skin tones and hair textures. Melanin Squad celebrated diversity in beauty, resonating with a broad audience. It showcased the power of inclusive marketing and the ability of black owned agencies to drive conversations around diversity and representation.

“Michael Cherry Brand” Enhancing Streetwear Sales through the Power of Email Marketing

Michael Cherry, the caring founder of the NYC-based streetwear boutique Michael Cherry Brand (MCB), had a heartfelt desire to enhance revenue while ensuring that customer acquisition costs remained manageable. In partnership with Blue Surge Marketing Agency, MCB embarked on an exciting and strategic email marketing journey.

Prior to Blue Surge‘s intervention, MCB’s email marketing efforts were not as consistent and fruitful as they could have been. By utilizing Klaviyo, Blue Surge took great care in segmenting MCB’s audience, customizing content, and creating a thoughtful 3-part welcome series. The abandoned cart emails underwent a beautiful redesign, resulting in an impressive 54.3% open rate and generating a remarkable $423 in revenue per campaign. These outstanding results have surpassed industry averages, showcasing the nurturing impact of the new design.

This wonderful partnership has truly empowered MCB to enhance its streetwear offerings and foster even stronger customer engagement, resulting in an incredible boost of $1,698 in monthly sales.


The marketing world is evolving, and black-owned marketing agencies are at the forefront of this transformation. Their creative prowess and unique perspectives have birthed impactful campaigns, reshaping industry norms. We encourage you to actively seek out and support these agencies to foster change and promote equality. Let’s uplift black-owned businesses and embrace their invaluable contributions. Together, we can drive meaningful change. Support and uplift black-owned businesses now!

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